The Award-Winning Independent Life is launching in York

We are Independent Life, and over the last 6 years we have expedited growth for independent businesses in Leeds (our partners) by connecting them with hundreds of thousands of ABC1 ‘treat seekers’ looking for the services they provide.

When potential customers start looking for things to do, as the leading content marketing provider in Leeds, it’s our content and our partner’s brand they discover first. Our partners get to talk to a highly receptive and high value audience who are ready and able to act as a result of what they’ve read, and our audience get a great experience which is why Demographic and Reach stats are so impressive.

And now we’re launching in York to do the same for businesses here.

Don’t miss out on our highly limited celebratory launch discounts.

Everything we’ve learnt over the past 6 years building a successful Leeds pilot means we now have a tried and tested formula that we are now ready to roll out in York. We expect uptake to be fast and already have 400 York businesses engaged in becoming an Independent Life partner so they can increase their customer base.

As an independent business ourselves, we understand how hard it is to turn a profit, which is why we want to celebrate our York launch by not charging full prices until we are satisfied we will exceed ROI and give good value for money.

We are offering on a FIRST COME FIRST SERVED basis unprecedented discounts of up to 50% across our portfolio of marketing services to businesses quick enough to sign up for a premium listing of just £59.95 + vat per year. Slots for print and online at these rates are limited and once filled, full rates apply.

Below are just a few examples of the offers being snapped up by independent buisnesses in York:

  • Social Boost


    First come, first served

  • Digital Firestarter


    Only 20 left, first come first served

  • Digital Advert


    Only 9 left, first come first served

  • Magazine Advert


    Only 6 left, first come first served

Just some of the benefits when you advertise with Independent Life York

  • Maximise your customer base through our audience reach of thousands of active treat seekers
  • Cross Marketing Opportunities and audience access with Leeds Independent Life audience
  • Drive brand awareness through our high-quality media formats and award-winning content
  • Strengthen brand loyalty by sharing your stories, passions and values in your words across print and digital

We are good for business. Here are some brands who have enjoyed their return on investment with Independent Life

Leeds Independent Life Demographic & Reach Stats

59% Female / 41% Male audience | Average age 25 to 37 years | Interested in Entertainment and Culture, Food and Drink, Shopping and Lifestyle

  • 100k

    Little Black Books distributed with a total readership of 600k

  • 60k

    IL magazines distributed over 4 issues a year

  • 35k

    social media followers

  • 300k

    people per month reached via our social media posts

  • 15k

    site visits per month

We champion independent businesses all over York

Whether you’re an independent business or a business with an independent state of mind who would like to access our audience. We can help. We’ve spent the last 6 years doing the ‘hard yards’ of getting out and about, meeting independent businesses and understanding their needs, which is what makes us so unique. We’ve taken the time to recognise what independent retailers need and actively support the community by providing a platform that showcases their passions. their values and their stories.

Using our ubiquitous, high quality print publications and extensive online presence, we connect hundreds of thousands of ABC1 ‘treat seekrs’ with businesses that provide experiences they are looking for. Our content strategy has its finger on the pulse of the city and is proven by volumes of data and real human feedback. We continually evaluate content – single pieces, series and the entire strategy – to make sure it is relevant, timely and attracts the engagement it deserves.


When potential customers start looking for things to do, its our content and your brand they discover first.


How do we connect your brand with ABC1 treat seekers?

We understand online. We understand digital. We understand print. Most importantly however, we understand independent business. Every day, tens of thousands of ‘treat seekers’ want to know about the best experiences on offer in York and search online or in printed publications to find those experiences.

  • Support

    We’ve spent the last 6 years doing the ‘hard yards’ by getting out and about, meeting independent businesses and understanding their needs.

  • Promote

    Using these insights, our award-winning content team produce trusted, genuine and authentic content in a variety of high quality media formats.

  • Share

    Our digital team accelerate that content to the top of the search engines and share it across our widely followed social media platforms.

  • Reach

    When potential customers start looking for things to do, it’s our content and your brand they discover first.

  • Delight

    You get to talk to a highly receptive and high value audience who are ready and able to act as a result of what they have read, and our audience get a great experience.

We look at the whole city through independent eyes and champion independent businesses all over York by providing a platform for exposure that facilitates real tangible results and growth.

Ways Independent Life will grow your brand

Little Black Book

The only independent compendium of it’s kind in the uk. The go to place to discover amazing independents and a trusted guide to the “real” Leeds. Now in it’s third edition, it is 350 pages, has a print run of 100,000 and most importantly: is FREE to the public.

38%Limited availability


Our magazine is for the community, created by the community and curated by us. Fully inclusive of all Leeds’ varied people and places, telling their stories with their voice. Our magazine is printed 4 times a year, is 64 pages and has a print run of 10,000.


Digital Business Profile

An annual online business profile subscription which you have full control of, including your photos, offers, events and links to your website / social media.

Book now
50%Limited availability

Digital Story

Using a variety of high quality media formats and our unique writing style, we know how to get your message out there to our high value and targeted audience. Independent Life gives your business the platform to share it’s passions and tell your story.

50%Limited availability

Digital Firestarter

Reach a new level of brand exposure and drive high quality traffic to your site through our digital marketing package. Promote your business through our website and social channels.

50%Limited availability

Social Boost

With a weekly reach across Facebook, Twitter and Instagram of over 150,000 users, we are followed by thousands of ‘treat seekers’ across the city. Our social boosts the perfect place to meet new fans as well as engage with old ones.

50%Limited availability

Digital Banner Advertising

Our website provides the perfect platform from which to reach our engaged and high value audience. Have your brand seen alongside our community focused content and drive high-value traffic to your site.



We work with professional videographers to create unique and exciting videos that exhibits the best of you and your business. We want to create an honest, natural feel and we will work with you to create a video you are happy with.


What others say

  • “It will be great to consolidate all the Independent businesses in York online and into a little black book that celebrates and recognises the unique Independent community in York and the individuality of each business.”

    Hilary & Joe Walker, Bison Coffee House
  • “IL creates a space for independents to work together, meaning they can take their brand to another level. Here at Roots and The Black Swan Oldstead it’s given us a platform to reach a wider audience of like-minded people who want to support their local independents, and they do it in such a friendly and approachable way. With such a lovely team it made us feel like we had gained a new friendship group rather than ‘business connections”

    Rachel Smith, Marketing & Social Media Manager, Roots
View our case studies

Just a few more reasons to partner with us

  • A compelling and unequivocal return on investment
  • A powerful network of independently-minded people, places and enterprises
  • Established and trusted broke without any underlying agenda
  • Detailed analytical reports showing you exactly what your money achieved
  • 98% of our customers are repeat or long term relationships

Increase signups, bookings & purchases today