The Award-Winning Independent Life is in York

We are Independent Life, and over the last 6 years we have expedited growth for independent businesses in Leeds by connecting them with hundreds of thousands of ABC1 ‘treat seekers’ looking for the services they provide.

As the leading content marketing provider in Leeds, when potential customers start looking for things to do, it’s our content and our partners’ brands they discover first. Our partners get to talk to a highly receptive and high value audience who are ready and able to act as a result of what they’ve read, and our audience get a great experience – which is why Demographic and Reach stats are so impressive.

And now we’ve launched in York to do the same for businesses here.

The Book of York is coming in December 2020, so join us and sign up!

This book is a 250 page collective view of York, shaped by city partners and focusing on Food and Drink, Entertainment and Culture and Shopping and Lifestyle. There are only 140 spaces for local businesses big and small, with some already signed up!

The book will include everything that would interest visitors and residents alike – including city centre, suburbs, high street, independent, corporate and small business, plus helpful advice on what to do, where to go and how to get around the City.

The book will be free to the public, and available in a mix of locations, reaching a diverse cross section of venues and people.

When purchasing a listing in the Book of York you will receive a free independent business package (worth £400). The package includes: your listing in the book, a fully edited digital profile, an Instagram and Facebook gallery, an Instagram and Facebook story, as well as 6 professional photos of your business.


Or for more information on options for the book, read below or click this look book here.

Options available for the Book of York:

  • Book Listing

    £275 + VAT

    A listing within the book,
    which also includes the independent business package.

  • Display Advert

    £600 + VAT

    Full page advert
    within the book,
    limited to 35 advertisers.

  • Book Sponsorship

    £1 per copy

    Minimum 5,000 copies per business which gets you the outside back page. 10,000 or copies more is the outside back and the inside front.

  • Sponsored Editorial

    £400 per page

    This content is in line with the content plan, limited availability.

Here are some of the benefits when you advertise with Independent Life York

  • Maximise your customer base through our audience reach of thousands of active treat seekers
  • Cross Marketing Opportunities and audience access with Leeds Independent Life audience
  • Drive brand awareness through our high-quality media formats and award-winning content
  • Strengthen brand loyalty by sharing your stories, passions and values in your words across print and digital

We are good for business. Here are some brands who have enjoyed their return on investment with Independent Life

Independent Life Demographic & Reach Stats

We cross market between York and Leeds to ensure that our marketing receives the maximum coverage to both of our engaged audiences. Our audience demographic is:

59% Female / 41% Male audience | Average age 25 to 37 years | Interested in Food and Drink, Entertainment and Culture and Shopping and Lifestyle

  • 50k

    Books distributed with each book shared on average 6 times

  • 140k

    IL magazines distributed over 4 issues a year

  • 40k

    social media followers

  • 300k

    people per month reached via our social media posts

  • 16k

    site visits per month

We champion independent businesses all over York

Whether you’re an independent business or a business with an independent state of mind who would like to access our audience, we can help. We’ve spent the last 6 years doing the ‘hard yards’ of getting out and about, meeting independent businesses and understanding their needs, which is what makes us so unique. We’ve taken the time to recognise what independent retailers need and actively support the community by providing a platform that showcases their passions. their values and their stories.

Using our ubiquitous, high quality print publications and extensive online presence, we connect hundreds of thousands of ABC1 ‘treat seekrs’ with businesses that provide experiences they are looking for. Our content strategy has its finger on the pulse of the city and is proven by volumes of data and real human feedback. We continually evaluate content – single pieces, series and the entire strategy – to make sure it is relevant, timely and attracts the engagement it deserves.


When potential customers start looking for things to do, it’s our content and your brand they discover first.


How do we connect your brand with ABC1 treat seekers?


We understand online. We understand digital. We understand print. Most importantly, however, we understand independent business. Every day, tens of thousands of ‘treat seekers’ want to know about the best experiences on offer in York and search online or in printed publications to find those experiences.

  • Support

    We’ve spent the last 6 years doing the ‘hard yards’ by getting out and about, meeting independent businesses and understanding their needs.

  • Promote

    Using these insights, our award-winning content team produce trusted, genuine and authentic content in a variety of high quality media formats.

  • Share

    Our digital team accelerate that content to the top of the search engines and share it across our widely followed social media platforms.

  • Reach

    When potential customers start looking for things to do, it’s our content and your brand they discover first.

  • Delight

    You get to talk to a highly receptive audience who are ready to act as a result of what they have read.

We look at the whole city through independent eyes and champion independent businesses all over York by providing a platform for exposure that facilitates real tangible results and growth.

Ways Independent Life will grow your brand

The Book of York

‘York Discovered’ is a new 250 page book of York proposed to local businesses of all sizes and city organisations. Bookings are now live and the book is launching in December 2020.

Book your place


Our magazine is for the community, created by the community and curated by us. Fully inclusive of varied people and places, telling their stories with their voice. Our magazine is printed 4 times a year, is 64 pages and has a print run of 10,000.


Digital Business Profile

An annual online business profile subscription which you have full control of, including your photos, offers, events and links to your website / social media.

Book now

Digital Story

Using a variety of high quality media formats and our unique writing style, we know how to get your message out there to our high value and targeted audience. Independent Life gives your business the platform to share its passions and tell your story.


Digital Firestarter

Reach a new level of brand exposure and drive high quality traffic to your site through our digital marketing package. Promote your business through our website and social channels.


Social Boost

With a weekly reach across Facebook, Twitter and Instagram of over 150,000 users, we are followed by thousands of ‘treat seekers’ across the city. Our social boosts are perfect for meeting new fans as well as engaging with old ones.


Digital Banner Advertising

Our website provides the perfect platform from which to reach our engaged and high value audience. Have your brand seen alongside our community focused content and drive high-value traffic to your site.



We work with professional videographers to create unique and exciting videos that exhibit the best of you and your business. We want to create an honest, natural feel and we will work with you to create a video you are happy with.


What others say

  • “It will be great to consolidate all the Independent businesses in York online and into a little black book that celebrates and recognises the unique Independent community in York and the individuality of each business.”

    Hilary & Joe Walker, Bison Coffee House
  • “IL creates a space for independents to work together, meaning they can take their brand to another level. Here at Roots and The Black Swan Oldstead it’s given us a platform to reach a wider audience of like-minded people who want to support their local independents, and they do it in such a friendly and approachable way. With such a lovely team it made us feel like we had gained a new friendship group rather than ‘business connections”

    Rachel Smith, Marketing & Social Media Manager, Roots
View our case studies

Just a few more reasons to partner with us

  • A compelling and unequivocal return on investment
  • A powerful network of independently-minded people, places and enterprises
  • Established and trusted broke without any underlying agenda
  • Detailed analytical reports showing you exactly what your money achieved
  • 98% of our customers are repeat or long term relationships

Increase signups, bookings & purchases today

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