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The Little Black Book of York | City to Coast

Get your business in front of over a million ABC1 independent-loving, treat-seeking customers with strong purchase intent and an appetite to support local businesses.

How? List your business in the iconic Little Black Book.

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What is it?

The city’s first and ONLY local guide book and directory of independent businesses sharing the people and places that make the real York.

  • Published annually
  • Available free to the public across all of York and online
  • The ultimate treat-seeker’s bible
  • A stage for independent businesses to showcase what makes them great
  • Better than ever with new QR codes to measure and prove excellent ROI
  • 4th edition out September 2021

What’s new for 2021?


We’ve completely redesigned our book, website, magazine and enhanced our digital channels to massively grow our audience. That means more eyeballs on your business and more bang for your buck.


Business profiles in the book are linked with a unique QR code to your business profile on our website. It is now possible to feature promotional offers to drive sales – add, track, and change them as often as you like.

How much is it?

A full-page listing including a basic online profile is just £275 (+VAT) – that’s less than a pound a day.

Want to make a bigger splash?

Your Little Black Book listing comes with a free online profile, but upgrade to premium for just £75 (+VAT) for the year and you’ll have access to a unique editable ‘offers’ section, enhanced mapping and your own login details to change your information as often as you like.

Or why not add one of the very limited full-page adverts for £600 (+VAT) or check out our print-plus-digital packages starting from just £49 per month. We have lots of additional opportunities to access our consumers, payable in monthly instalments in line with your income.

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Just a few more reasons to partner with us...
  • 98% of Independent Life customers are repeat or long-term relationships.
  • Established and trusted broker without any underlying agenda.
  • A powerful network of independently minded people, places and enterprises.