All of which, whilst individually successful, felt unrecognised beyond those in the know. A nice secret, yes, but one which deserved to seep out for others to discover York’s independent treasures. As much as the popular city attractions remain essential to continue York’s high reputation, the people and places providing a new burst of life demands attention too and needs a collective voice to make itself heard alongside the other obvious enticements. So, we decided to tell everybody about them.
Over the last year, adapting our Leeds formula in print and online to suit York, we have offered residents and visitors alike the opportunity to discover their favourite York. Streets like Fossgate, areas like Tang Hall, and spaces like Shambles Market – plus many more – each have a unique feel within the city. All feed off each other’s strength in terms of offer, personality, presentation and narrative. The result is a synergy that resonates with the modern urban consumer and marks these areas as destinations.
What makes a destination is this combination of contrasting and complementing elements. York is a city with a strong identity that is wonderfully preserved and essential to its character. But it could be argued that the unfailing popularity of its beauty and history, its pub crawls and race days, have made it impenetrable for a bubbling independent scene. Now, the many amazing happenings are proving quite the opposite. The two things are not mutually exclusive and Independent Life aims to present the city holistically; as one where York’s original charm is enhanced by the independent talent beneath. And one where we can help everybody find the parts that they will love.